For FMCG & Distribution

The CFO Your FMCG Business Reads Before the World's News.

Distributor schemes, expiry-driven inventory, returns that don't add up — FMCG margin doesn't disappear all at once, it leaks a little every single day. 7AM & Realtime CFO™ closes that gap every morning.

Built on 22+ years of hands-on Excel & MIS work — see the Excel foundation this is built on.

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Where the Money Actually Hides

The gaps this industry keeps rediscovering the hard way

LL4
Marketplace and distributor margin leakage — scheme claims, trade discounts and rebates that quietly erode margin nobody is reconciling line by line.
Marketplace Margin Leakage
LL7
Returns fraud — goods marked returned or damaged that were never actually returned, surfaced through pattern detection rather than manual audit.
Returns Fraud
₹37L
Returns fraud surfaced on one marketplace portal through margin-leakage pattern detection. The manager later admitted ₹1.25 crore diverted over three years.
India · E-Commerce
How This Closes The Gap

7AM & Realtime CFO™, applied to your industry

1

Scheme & Claim Verification

Distributor scheme claims and trade discounts checked against actual sell-through, not just paperwork.

2

Expiry-Aware Inventory

Short shelf-life stock tracked by expiry window, so write-offs are caught early, not discovered at month-end.

3

Returns Pattern Detection

Returns and damage claims checked for pattern anomalies — flagged for review, never overclaimed as fraud.

4

One Page, Every Morning

Cash, margin and inventory — delivered on WhatsApp, Email or Slack, before your first meeting.

Free Diagnostic

Find out what your data isn't telling you yet

A short diagnostic reveals where your FMCG business's biggest visibility gap is — schemes, expiry stock, returns or working capital. Free. Ten minutes. No obligation.

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