A representative set of cases below, from engagements around the world — anonymized, numbers unrounded, with the exact tools used tagged on each: Excel, Power BI, Python, SQL, n8n and more. ₹ figures are approximate INR equivalents for reference only, converted at indicative rates. Golden Rule: no ledger screenshots, no ERP screens, no identifiable SKU data. Authority is integrity, not secrecy.
Demo companies, real structure — this is exactly what a founder sees on their phone every morning.
Every case study on this page was built for a client. This one wasn't — it's the build that shows the underlying craft directly, with nothing to anonymize.
Tradesimply — a complete live market analysis and trading tool, built using VBA and formulas, wired directly into Zerodha's API for a live NSE data feed. Buy/sell/freeze trading functions, real-time price movement, and running commentary in Hindi, English and up to 30 languages — all inside a spreadsheet, before Excel 365's dynamic-array functions even existed. When fintech startups were raising millions to build trading platforms, Tradesimply proved Excel could do the same thing with VBA and discipline.
₹ equivalents below are indicative only, at approximate reference rates — not live FX.
Margins looked fine but cash was never where it should be — the business was financing its own customers without realising it. Receivables sat at 72 days against 30-day terms.
Gross margin was eroding a fraction at a time — too small to alarm in any single month, large enough to matter badly over a year. Eight SKUs generating 22% of revenue were running at negative contribution.
Group consolidation took three weeks and never fully reconciled. Each regional entity was a silo with its own currency, format and reporting style.
Overall numbers looked healthy, but branch-level profit had never been isolated — strong branches were invisibly subsidising weak ones under the cover of the group total.
Three profitable, overlapping projects were quietly creating a combined cash crunch — heavy early outflows, inflows much later — invisible when each project was viewed alone.
Steady trade, but capital was persistently tied up across the working capital cycle — receivables at 62 days against 30-day terms, with excess safety stock adding to the drag.
The free diagnostic is the fastest way to find out what your own numbers are quietly hiding.
Start the Free Diagnostic →Leave your details — we reply within one business day.
No spam. Prefer WhatsApp? DM "DEMO" to +91-7011283542.
Know a founder who needs this? Send them a Fin-vite — that's how most conversations here start.
